Refruiting

A Social, Healthy, and Sustainable Brand

Refruiting, initially known for promoting healthy habits with its fruit boxes, has evolved to embrace social inclusion and sustainability practices, expanding its offerings to include specialty coffee beans, osmotized water dispensers, and other healthy snacks for businesses. The brand needed to tangibly communicate this transformation.

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We carried out a 360º rebranding, transforming its image to effectively convey these new values and services through a fluid and dynamic visual identity system and a verbal tone rooted in positivity and good vibes. With this brand system, we created new assets that highlight Refruiting’s commitment to inclusion and sustainability, moving beyond its association solely with fruit boxes.

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This rebranding has enabled Refruiting to strengthen its identity and connect more effectively with its audience, reflecting its evolution and holistic mission.