Passo de Cuinar is a local Catalan brand committed to a sustainable delivery model, utilizing bicycles, electric vehicles, and a strong dedication to fair hiring practices for its riders. While it had positioned itself as a conscious and responsible option, its visual identity did not consistently reflect its environmental purpose or human-centered approach. Our goal was to revitalize the brand by developing a design system and tone of voice that conveyed its commitment to the environment and people, appealing to an audience seeking convenience without compromising their values.