Batlle, a waste management company, needed a brand identity update following a generational shift. The goal was to highlight circularity and convey a modern message of transformation in a sector traditionally linked to waste. We created a bold and innovative identity that positions Batlle as a pioneer in waste management and circularity. The new visual and verbal system brings clarity and dynamism, showcasing their expertise and business evolution. To ensure brand consistency, we developed a comprehensive identity manual and designed key applications, including containers, corporate materials, brochures, newsletters, and digital content.