Yaos

From the Greek world to the concept of purity

Corporate Identity

Packaging

Strategy

The importance of good packaging

In this case, packaging is the most important point of contact for the brand, and without a doubt, it must reflect all the attributes of the new positioning. Purity and naturalness are present throughout.

Yaos

A before and after. From a brand with saturated codes and in the same line as all its competition, to a brand that expresses itself through the “watercolor” resource to lower the positioning and make it tangible from the brand logo itself.

Before

After

Range

Consistency and coherence in these cases are vital. Finding a system that extends and becomes visible in any piece of the pack and any communication piece.

Services

Corporate Identity
Packaging
Strategy

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