Passo de cuinar

The best restaurants at your home

Branding

Strategy

Symbol

A symbol that expresses the main value of the brand. A dynamic rider in motion that advocates for sustainability.

Color

Green conveys sustainability, concern for the planet, and good rapport with riders and partners. Purple is a vibrant color that brings the brand’s dynamic power. The combination of both creates a “startup” tandem that works wonders in the digital environment. Hey! Let’s not forget about white, an essential contrast to make the entire identity stand out.

Iconography

Iconography system designed for the app and for social media communication. An iconography system that stems from the strokes of the symbol and extends into the interaction between the 3 corporate colors.

The app

Actually, not just one. An app for the rider, another for the restaurants, and of course, one for the user. A perfect connection to convey all the brand assets and provide an excellent user experience.

Applications

A brand is not a brand until it is activated, and Passo is fully activated.

Services

Branding
Strategy

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