We are

An independent
design & branding studio
based in Barcelona

With an unwavering curiosity about human behavior and openness to the world around us, we discover the needs of users and businesses; insights that always constitute the starting point of our strategic and creative work. We believe in the power of solid ideas that make a difference; ideas based on truth, not triviality, that are simple and intuitive enough to drive positive and permanent changes and transform brands into powerful and valuable assets. Our work has to do with moments of truth and lasting impact.

We believe in

Shapeless brands
to shape the world

Whether you keep doing the same thing or decide to change and do everything, seek inspiration, cultivate a thought, and expand it like the wave that emerges from the impact of a stone on calm water. It is not what happens to you during life, but the way you choose to react that determines who you are. Do not settle, pursue transformation, do not establish yourself in a single form, do not have a single style, and do not limit yourself. Be moldable, flexible, and optimistic. Constantly exceed your level. Lend yourself to others to find meaning in life.

Flexible brands
are digital first

We create brands thinking about the infinite possibilities that the digital channel gives us. We design their dynamic behavior, animating their assets to capture attention from the first impact and generate constant positive stimuli.

Brands could
be heroes

We believe that everything is possible, and the size of the challenge or the magnitude of the problem are not important. What is important is the attitude with which you face them.

‘If you always limit everything you do, physical or otherwise, it will spread to your work and your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.’

Brands must be

Great power comes with great responsibility. Brands must be able to communicate and convey their positioning as a brand without forgetting the impact of what they do on the rest of the world. This is no longer an option today. And it is not about positioning brands in these territories, but rather something implicit in the philosophy and belief of brands.

Reach your next
brand level

Empty your brand, make it shapeless, formless. The brand can flow or it can crash. Absorb what is useful, discard what is useless, and add what is specifically yours.

Shapeless design

We work with our own integrated methodology based on lean start-up and agile processes. This approach allows us to be more efficient throughout the process by constantly validating with different brand stakeholders who provide insight to achieve solutions that respond to specific problems or challenges. A flexible process that adapts to any and every case, brand, and challenge. Through three major phases of convergence and divergence, creativity and rationality, and intangibles and tangibles, we explore new territories and new ways of responding to latent insights and social tensions. A process that goes from start to finish. From research, creation, and activation.



Full-stack team

We have an integrated approach that combines multidisciplinary profiles throughout collaborative processes. Continued interaction among team members allows us to achieve efficient results.

Dani Muñoz

Founder CEO

As you think, so shall you become.

Raquel Muñoz

Founder CFO

If you love life, don’t waste time, for time is what life is made up of.

Ferran Dachs

Co-Founder CCO

To know yourself takes a lifetime.

Ferran Esturgó

Co-Founder CXO

Expecting life to treat you well because you’re a good person is like expecting a tiger not to attack you because it’s vegetarian.

Paula Cruañas


It’s not what you give, it’s the way you give.

Ángel Ayala

Final art director

Mistakes are always forgivable, if one has the courage to admit them.

Francesc Magallón

Final art technical

The key to immortality is first living a life worth remembering.

Antonio Prado


Like a cobra, your strike should be felt before it is seen.

Marta Rovira

Graphic Designer

A quick temper will make a fool of you soon enough.

Queralt Sans

Graphic Designer

Adapt what is useful, reject what is useless, and add what is specifically your own.

Alex Mateo

Motion Designer

Water can flow or it can crash. Be water, my friend.

Carla Julià

Community Manager

One should seek good balance in motion and not in stillness.

Núria Subiràs

Client Manager & Planner

Out of chaos, find simplicity, From discord, find harmony.

Oriol Pascual

Digital designer

If you think a thing is impossible,you’ll only make it impossible.

Silvia Escrivá

Client Director

To know oneself is to study oneself in action with another person.

Poblenou Space

A workspace full of design enthusiasts, strategy, technology, and teamwork. Overcoming challenges is what brings out the best in us. An open space that makes us work together and inspires us.