We are
An independent
design & branding studio
based in Barcelona
With an unwavering curiosity about human behavior and openness to the world around us, we discover the needs of users and businesses; insights that always constitute the starting point of our strategic and creative work. We believe in the power of solid ideas that make a difference; ideas based on truth, not triviality, that are simple and intuitive enough to drive positive and permanent changes and transform brands into powerful and valuable assets. Our work has to do with moments of truth and lasting impact.
We believe in
Shapeless brands
to shape the world
Whether you keep doing the same thing or decide to change and do everything, seek inspiration, cultivate a thought, and expand it like the wave that emerges from the impact of a stone on calm water. It is not what happens to you during life, but the way you choose to react that determines who you are. Do not settle, pursue transformation, do not establish yourself in a single form, do not have a single style, and do not limit yourself. Be moldable, flexible, and optimistic. Constantly exceed your level. Lend yourself to others to find meaning in life.
Flexible brands
are digital first
We create brands thinking about the infinite possibilities that the digital channel gives us. We design their dynamic behavior, animating their assets to capture attention from the first impact and generate constant positive stimuli.
Brands could
be heroes
We believe that everything is possible, and the size of the challenge or the magnitude of the problem are not important. What is important is the attitude with which you face them.
‘If you always limit everything you do, physical or otherwise, it will spread to your work and your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.’
Brands must be
sustainable
Great power comes with great responsibility. Brands must be able to communicate and convey their positioning as a brand without forgetting the impact of what they do on the rest of the world. This is no longer an option today. And it is not about positioning brands in these territories, but rather something implicit in the philosophy and belief of brands.
Shapeless design
methodology
We work with our own integrated methodology based on lean start-up and agile processes. This approach allows us to be more efficient throughout the process by constantly validating with different brand stakeholders who provide insight to achieve solutions that respond to specific problems or challenges. A flexible process that adapts to any and every case, brand, and challenge. Through three major phases of convergence and divergence, creativity and rationality, and intangibles and tangibles, we explore new territories and new ways of responding to latent insights and social tensions. A process that goes from start to finish. From research, creation, and activation.
Services
Full-stack team
We have an integrated approach that combines multidisciplinary profiles throughout collaborative processes. Continued interaction among team members allows us to achieve efficient results.
Raquel Muñoz
Founder CFO
If you love life, don’t waste time, for time is what life is made up of.
Ferran Esturgó
Co-Founder CXO
Expecting life to treat you well because you’re a good person is like expecting a tiger not to attack you because it’s vegetarian.
Ángel Ayala
Final art director
Mistakes are always forgivable, if one has the courage to admit them.
Francesc Magallón
Final art technical
The key to immortality is first living a life worth remembering.
Antonio Prado
CDO
Like a cobra, your strike should be felt before it is seen.
Marta Rovira
Graphic Designer
A quick temper will make a fool of you soon enough.
Queralt Sans
Graphic Designer
Adapt what is useful, reject what is useless, and add what is specifically your own.
Alex Mateo
Motion Designer
Water can flow or it can crash. Be water, my friend.
Carla Julià
Community Manager
One should seek good balance in motion and not in stillness.
Núria Subiràs
Client Manager & Planner
Out of chaos, find simplicity, From discord, find harmony.
Oriol Pascual
Digital designer
If you think a thing is impossible,you’ll only make it impossible.
Silvia Escrivá
Client Director
To know oneself is to study oneself in action with another person.
Poblenou Space
A workspace full of design enthusiasts, strategy, technology, and teamwork. Overcoming challenges is what brings out the best in us. An open space that makes us work together and inspires us.