10 March 2023 · 2 min read

Agile is the new
age methodology

Ideas Philosophy

In recent years, Agile methodologies have become a popular approach in many fields, including marketing and design, where customer needs and market trends can change rapidly.

What are Agile methodologies?

We could define them as a set of practices and values that focus on the continuous delivery of high-quality products and services through teamwork, collaboration, and adaptability.

Instead of working on large projects that can take months or even years, Agile methodologies involve shorter cycles, called sprints; at the end of which a product or MVP is delivered that can be made available to customers.

How are Agile methodologies applied to marketing and design?

1 Design sprints

Instead of working on a complete design project, Agile methodologies involve working on design sprints focused on a specific aspect, such as creating a home page or a user interface.

2 Continuous delivery

Small parts of the project are delivered over time, even if it is not complete. This allows marketing and design teams to receive feedback from customers and adapt quickly as they progress through the project.

3 Focus on collaboration

Agile methodologies place a great emphasis on collaboration and communication among team members. Thus, teams work together to ensure that everything is aligned and complements each other.

4 Use of project management tools

The use of project management tools (e.g. Kanban boards, time tracking tools, online collaboration tools…) helps teams track their progress and stay organized.

Agile methodologies can be extremely beneficial for the world of marketing and design, allowing teams to adapt quickly to market changes, improve the quality of the final product, and increase customer satisfaction, all while remaining efficient and keeping costs under control.

Would you like to discover them?